Branded jewellery, an added value
The brand of a jewel: an added value
As a sign of the times, as with any current consumer object, the brand of a jewel is important. A jewel is not only made of gold, silver, diamond or stones, it is also with or without brand, designed by a famous name or not and often it brings an added value, choosing a branded jewel is therefore often buying a jewel of greater value than an equivalent unbranded jewel, we will detail the reasons for this.
Brand jewelry, Olivier Weber ring in steel, coconut wood and swarovski crystal
Branded jewellery, a guaranteed high price
The big brands sell their jewellery at a high price level and impose their pricing policy on their dealers in order not to devalue their brand. However who says big brand of jewellery does not necessarily say jewellery made in Europe, many big brands of jewellery unfortunately make their jewellery in Asia or in India to benefit from always more important margins. If it can seem regrettable for the consumer not to benefit from these savings, the maintenance of high prices has at least one advantage, it guarantees him to buy a jewel which will keep its value in time. Likewise, when you give a piece of jewellery as a gift, giving a branded piece of jewellery also shows the greater effort you have made in giving the jewellery.
Brand and jewellery designers: not always the same thing
If all the creators have their own brand(s), the opposite is not true, the jewels of some brands are the work of design offices or people who may have different inspirations. In other words a creator will draw himself his own jewels and put his often recognizable pate, he creates according to his tastes and it is afterwards that he sees if his creations are to the taste of the public. For an “industrial” brand, the goal is to respect a few criteria and to produce jewellery to please as many people as possible according to the commercial and marketing criteria defined at the beginning. There are many brands from different products such as textiles or perfume that use their brand awareness to sell jewelry.
Hammered gold vermeil earrings by French designer By Olivier LAFOND
Each brand of jewelry has its own style.
As with all fashion-related products, jewellery brands strive to develop their own style, often by having great designers working for them. The style may vary from year to year, but the more recognizable it is, the more the brand will be able to rely on its products to develop its reputation.
The great jewellers of Place Vendôme
The great brands of French and world jewellery have often existed for centuries. We know the great names of the Place Vendôme: Cartier®, Van Cleef and Arpels®, Boucheron®, Chaumet®, Montblanc®, not to mention the great watchmakers: Piaget®, Breguet® and Rolex®. Find in this document a lot of information about these great jewelers and world famous great jewelersand who make you dream. Their ornaments and other jewels have embellished the necks of the most beautiful women in the world since the end of the 17th century.
Jewelry brand, Ring Boucheron in the shape of bird Ruby
Other major international jewellers
Even if Paris has been for a long time the center of the world in the field of luxury and fashion, there are also great foreign brands have also emerged like Harry Winston, Kloybateri, Bulgari, Tiffani&Co, Mikimoto
Consumer jewellery brands
Some jewellery brands that are not part of the big jewellers with jewellery much more aimed at the general public have succeeded in making a name for themselves known to everyone: Pandora®, Kalvin Klein®, Clio Blue®… these more general public and world-famous brands set trends and represent a phenomenal turnover. This page presents a collection of information on a selection of major jewelry brands.
Lesser known jewellery brands
Just because a jewellery brand is not yet very well known does not mean that it cannot be successful and that it should not be taken into consideration. In terms of value, the fact that the brand is less well known is of little importance, on the contrary, sometimes rarity can be beneficial. And then, all the great jewellery brands were necessarily at one time little known brands. We propose you to discover here some of these less known brands of jewels like L’AVARE, La petite Sardine, Spark…
Jewelry brands of costume jewelry.
It is rare in the field of costume jewelry but some brands of costume jewelry have even managed to become famous. Here are some examples: Gaz®, Zag®, Taratata®, …
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